Red or Dead was started by Wayne Hemingway back in 1982. Starting out as a single stall at the world famous Camden market, Hemingway's brand soon grew to 16 stalls. These days Red or Dead is renowned for its cutting edge styles and quality products. Now exclusively sold by Schuh, this is your chance to buy into the brand's history and culture. Red or Dead have two main philosophies, to make items as affordable as possible and to make fashion fun! The footwear range really came into its own in the late 80s and has continued to style and innovate for all the years that have followed. We at Schuh love Red or Dead and are sure you will too...!