New Rock boots specializes in boots and shoes for those with a taste for the darker side of life! New Rock boots are real statement footwear that never fail to turn heads! The Ortuño family shoemaking tradition dating from 1929 is now in its third generation. The world-wide brand New Rock was created in 1978. Their unique manufacturing technique coupled with constantly evolving, futuristic design aimed at the young, boys and girls laying their bets on new life style. Day after day with unremitting technical and futuristic response they introduce fashion, accessories, marketing and clothing.